Marketing Head Boston Red Sox team considers "Friendly Fenway" fan appreciation program. The program is described in the context of on-field performance of the team, the nature of the pitch, and the marketing team and fan-building as a whole. Income effects of higher customer satisfaction also raised, as part of the command economy. "Hide
by Stephen A. Greyser Source: Harvard Business School 10 pages. Publication Date: June 17, 1999. Prod. #: 599035-PDF-ENG
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