An entrepreneurial produce packaging company, which has developed a disruptive technology that keeps flowers and fresh produce fresh for considerably more faces strategic growth choices. CEO Bob Wright must determine how best to bring his company's exceptional packaging product to market. The technology holds promise after a very long development phase, but the packaging is pricey and Wright and his team must convince the business stakeholders of the packaging's value.
PUBLICATION DATE: November 24, 2010 PRODUCT #: 511059-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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