Fresh Choice, a restaurant in the throes of recovering from severe financial hardship, were borrowed ideas about things, ranging from restaurant design recipes from competitors. This was the beginning of a competitor as a wannabe Fresh Choice salad buffet concept, pointing out that it was the transfer of experience and knowledge, when firms were competitors. But one Fresh Choice acquired another firm, trying to get their intellectual capital as well as some excellent spots for the transfer of knowledge within the company came with great difficulty. Issues facing the Fresh Choice senior management at the moment are the following: What can they learn from the events that occurred after the acquisition? What could they have done differently? Why are there problems? And, most importantly, what they can do differently in the future to realize more benefits from mergers and acquisitions? "Hide
by Jeffrey Pfeffer Source: Stanford Graduate School of Business 20 pages. Publication Date: January 1, 1998. Prod. #: HR7-PDF-ENG
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