Martin Culver, president of Fresh Choice, and the board of directors faced with monumental decisions that significantly affect the future of the restaurant chain. In January 1992, after five years of sustained high growth, Fresh Choice owns and operates 16 restaurants, located primarily in the greater San Francisco Bay Area of Northern California. Martin and Council considers expansion outside Northern California was necessary to support the growth of the company. However, taking the company into new markets successfully called for substantial additional funding to support this growth and expansion strategy. Fresh Choice has identified three viable options for funding. Private equity, public offering and sale of the company to the corporate buyer is interested in expanding the concept of "Hide
by H. Irving Grousbeck, Kevin Taweel Source: Stanford Graduate School of Business 17 pages. Publication Date: April 1, 1995. Prod. #: E8-PDF-ENG
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