Describes the marketing strategies of business deals start e-procurement for large manufacturers. When you create an e-trading platform, the company was able to reduce procurement costs by around 15%. Case, the question is about how the company now has to go to scale. "Hide
by V. Kasturi Rangan Source: Harvard Business School 20 pages. Publication Date: February 27, 1998. Prod. #: 598109-PDF-ENG
Related Case Solutions & Analyses:
From Volume to Value: Managing the Value-Add Reseller Channel at Cisco Systems
Nettwerk: Digital Marketing in the Music Industry
TerraCycle Inc.
Marketing New York City
Giovanni Buton: International Marketing Strategy
Value Creation and Capture
Porsche: The Cayenne Launch
The Cheezburger Network
Can Brand Image Move Upwards After Sideways? A Strategic Approach to Brand Placements
Weight Watchers Mexico
