Freemark Abbey must decide whether to collect due to the possibility of rain. Rain can cause damage to the crop, but the delay of harvest would be risky. On the other hand, the rain can be useful and greatly increase the value of the resulting wine. This decision is further complicated by the fact that mature Riesling can be vinified in two directions, resulting in two different styles of wine. Their relative prices will depend on the uncertainty of consumers' preferences in two years, when the wine is bottled and sold. "Hide
by William S. Krasker Source: Harvard Business School 2 pages. Publication Date: July 19, 2005. Prod. #: 606004-PDF-ENG