In 2001, NBC entered into contract negotiations with Paramount Group television to keep the show "Frasier" in the network. Paramount, the studio that brought to the show, threatened to move the "Frasier" on CBS, sister network Paramount, if NBC did not agree with much higher monthly fee than what it currently pays. This case follows (Executive Vice President NBC West Coast) Marc Graboff analysis of the situation. "Hide
by Guhan Subramanian, Michelle Kalka Source: HBS Premier Case Collection 13 pages. Publication Date: 01 May 2001. Prod. #: 801447-PDF-ENG