The case describes the three stages of the transformation of Taiwanese companies - from the original equipment manufacturer (OEM) of small gifts for Western consumers, original design manufacturer (ODM) to ensure the development and production of home d cor and gifts for customers in Europe and the United States, the domestic production of the brand (OBM) company launches its brand porcelain, aimed at the international market. France History History Collection product outsourcing and international cooperation, OEM subcontractors in Asia have tried to create their own marketing channels and brands to bypass their Western clients and to speak directly to consumers. This case describes a management dilemma in establishing brands facing manufacturers in Taiwan and neighboring countries. "Hide
by Lien-Ti Bei, Shi-Fen Chen Source: Richard Ivey School of Business Foundation 21 pages. Publication Date: May 26, 2010. Prod. #: 910M30-PDF-ENG
Related Case Solutions & Analyses:
Red Hat Global Support Services: The Move to Relationship-based Customer Servicing and Knowledge-centered Support
Where Have You Been: An Exercise To Assess Your Exposure To The Rest Of The Worlds Peoples
3M Taiwan: Product Innovation in the Subsidiary
Silver Sales Company
Understanding Buyer ChoiceRejectionExperience Processes for Complex Services: The Example of Montessori Private Schools
Brett Sanders at Inglewood Instrument Co.
Consultancy Development Organization
F&S Investments: Understanding Value at Risk
Acme Medical Imaging
Huxley Maquiladora
