IMD-3-2193 © 2011
Chun, Rosa; Duke, Lisa
He topped the Forbes billionaire list as the wealthiest male in Taiwan and his business Foxconn was noted as 112th in Fortune's 'Global 500' rankings and appeared once again on the 'Most Admired Companies' list for 2010. Foxconn's absence of reaction up until the 11th suicide might possibly harm the business's track record. Over numerous years Foxconn had actually constructed up an excellent consumer list of international brand name names such as Apple.
This case checks out the actions Foxconn took as an outcome of the suicides and the obstacles dealing with Foxconn into the future. Knowing goals: The Foxconn case deals with reputational and ethical difficulties related to the international business and contracting out business in establishing nations.
Subjects: Management; Strategy; Reputation; Ethics; International business; PR; Leadership; Communication; Culture; Values; Brand; Sustainability; Global; Wellbeing; Apple; Foxconn; iPhone
Settings: Global; China ; Consumer electronics; Semi conductor ; 920,000 Employees ; 2011
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