Describes an attempt to Fox Broadcasting, to enter the U.S. television broadcasting industry as the fourth network. Designed to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of investment decisions based on industry structure, competitive position and sustainability. "Hide
by Pankaj Ghemawat, Jacqueline Edmonds Source: Harvard Business School 18 pages. Publication Date: November 25, 1986. Prod. #: 387096-PDF-ENG
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