In early 1998, several large deals content threatened to create competition among TV networks in the next few years. It was trading in the National Football League (NFL) games, the statement Jerry Seinfeld (Seinfeld star of the show on NBC), it will be the last season of the series, Warner Brothers and the decision to invite a few bets for their hit drama ER (which also aired on NBC). Describes how the various transactions were concluded. "Hide
by Bharat N. Anand, Catherine Conneely Source: Harvard Business School 3 pages. Publication Date: December 11, 2003. Prod. #: 704444-PDF-ENG