Foursquare Case Study Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Foursquare Case Study

Summary

Dennis Crowley and Naveen Selvadurai developed a facility of location-based online social application that allowed the users “check in” facility by using a smart phone application. Foursquare has its headquarter in the New York City and aims to keep track of users check-ins, sharing with friends status, and unlock “specials” that consist of various discounts to the users at nearby locations. Foursquare offer modified recommendations and agreement based on where you and your friends have been. It gives city guides facility for mobile devices that don’t include any social feature. Crowley along with Alex Rainert in New York University’s Interactive Telecommunication Program in 2002 wrote a thesis in order to develop a social city-guide platform called Dodgeball, which permitted the users to share their locations by sending address in the text message to Dodgeball’s servers. API (application program interface) service of Foursquare was far better than Twitter because they were positioning its own applications to interact with the service unlike Twitter whose API was used by third party developers to create applications.

External Factor Evaluation Matrix

Opportunities	W	R	W.S

Foursquare can utilize further social media to the real world.	0.12	4	0.44
Foursquare has opportunity to launch more advertising campaigns.	0.12	2	0.24
Can expand globally in order to increase the market share.	0.10	3	0.3
Location-based networking is also creating a lot of opportunities	0.08	4	0.32
The success of iPhone creating a positive impact on the new smart phones performance	0.16	3	0.48

Threats

Intense competition in the industry i.e. Facebook, Yahoo, Twitter and Google.	0.20	3	0.60
Some platforms were effectively working on Gaming division on the social media.	0.10	2	0.26
Foursquare did not able to monetize quickly in order to increase market share.	0.12	2	0.24

Total Score	1.00		2.88

(W=Weight, R=Ratings, W.S= Weighted Score)

Results

EFE Matrix tells the company that how much it is able to utilize the opportunities and overcome the threats. The sum of total weighted score should be zero. The average score is 2.5 which is the average and if we talk about the Foursquare then their score is 2.88 which means that they are able to utilize the opportunities and able to overcome the threats effectively.

Foursquare had signed 500,000 members with 1.5 check-ins per week by February 2010, this will encourage as well as motivate entrepreneurs and businessmen in order to become a stakeholder of Foursquare on a long term basis.

Strategy Recommendation for the future

There is no doubt that Foursquare ...............................

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Foursquare co-founders decide how to respond to competitive threats and expand the organization. Foursquare was a location-based online service that allows users to "check-in" in place with the application on your phone. The following user Foursquare check-in, and shared them with friends by and opened the "Specials", which gave users discounts at nearby areas. Within a half years since its founding, the company had 45 employees and more than 5 million users and was worth over $ 100 million. However, many of its competitors, including Facebook, Twitter, and Yelp, developed competitive services requiring Foursquare, to respond. "Hide
by Mikolaj Jan Piskorski, Thomas R. Eisenmann, Jeffrey J. Bussgang, David Chen Source: Harvard Business School 16 pages. Publication Date: January 24, 2011. Prod. #: 711418-PDF-ENG