In 2002, Sia Neo Meng was appointed executive director of Four Star Industries Private Limited was founded three decades earlier by his parents. After joining the family business in 1996, the Director, Sia Meng saw several local and foreign manufacturers of mattresses to enter the market in Singapore. This increased competition in the local market, which was already the seasonal and variable. Increased competition has led to the spread of their products from all manufacturers. Local dealers, who dominated in the retail mattress to look for an exclusive range of models in the house of the local producers. In Four Star is highly dependent on local dealers, he tried to place their demands to increase its range and level of service. However, as a four-star variety of proposals to significantly increase the mattress, his work became chaotic, and demand compliance with the correct inventory of mattresses has become a serious problem. The problem of the order created considerable pressure on manufacturing operations and Sia Meng was concerned that these operational problems can cause some of its long serving employees to consider leaving the company. Sia Meng thinking about short-term and longer-Four Star move towards responsive, yet cost-effective operations model. "Hide
by S. Viswanathan, DG Allampalli Source: CCP in Nanyang Tech University 12 pages. Publication Date: 05 May 2012. Prod. #: NTU001-PDF-ENG
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