In 2007, the business experienced a leveraged buyout. The case centers on the demand to maintain high profitability in a declining market for steel strapping of the packaging division. Since then, there's also been critical erosion of prices. The office president is faced with 1) decreasing cost to increase market share, or 2) preserve/increase cash flow. The specific conclusion revolves across the possible adoption of a cost-flex system that's made to authorize selective discounting by the division's sales staff.
PUBLICATION DATE: December 16, 2010 PRODUCT #: 513S13-PDF-SPA
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Bundy Asia Pacific–China Strategy
Four Products: Predicting Diffusion (2008)
Sweet Leaf Bath Co.
Telewizjia Wisla
Media Planning for Pfeifer’s Fine Olive Oil
Health Insurance to the Base of the Pyramid
Google in China (B)
Retail Relay (A)
Ten Thousand Villages of Cincinnati: The First Year and Beyond
Samsung Mobile: Market Share and Profitability in Smartphones
