Strategic alliances provide opportunities allow you to grow and expand during difficult times, get resources and new abilities, and to reinforce your market position. Many big, highly resourced businesses are leveraging it to their advantage and already understand this.
But how can a small firm with fewer resources obtain and manage a high-performing coalition portfolio? Obtaining the coalition portfolio you dreamed of, and then handling it well over time, is not as impossible as it may appear, provided that you act early, make multiple strategies to various associates, give successive attention to each, and typically prevent alliances with rivals.
PUBLICATION DATE: September 15, 2009 PRODUCT #: IIR007-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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