On January 4, 2016, the cofounders of Forked River Brewing Company (Forked River), a little brewery in London, Ontario, revisited the company's first business plan from 2012. Over the course of only four years, the creators went from home brewing enthusiasts to owners of a striving, award-winning craft brewery. Moreover, forked river beers are easily offered in pubs, restaurants and retail stores within Ontario.
However, business had recently become more complex due to changes to Ontario retail liquor laws, increasing non-brewing administrative work, and looming decisions about the product portfolio and supply strategy. Now, the three creators wondered whether Forked River was still on the correct course or if a new strategic plan was needed to ensure its long term success in the quick-changing craft beer business.
PUBLICATION DATE: June 20, 2016 PRODUCT #: W16365-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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