Forever: De Beers and U.S. Antitrust Law Case Solution
Almost a century was the time where international diamond market was controlled by one of the most successful cartels on earth. It's also managed to carry on one of the largest advertising coups of history: convincing millions of customers that diamonds are truly highly prized and so uncommon.There's just one issue for the cartel. It's prohibited in America (the world's biggest marketplace for stone diamonds) and has been under continuous assault by the U.S. Justice Department. The case describes how De Beers has coped with this issue before and how, in the late 1990s, changes in the African political scenario and the world diamond market may indicate a fresh relationship with the U.S. government.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: February 01, 2000 PRODUCT #: 700082-HCB-ENG
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