This case looks at an important business undertaking: forecasting a fresh merchandise. The case could be utilized to educate finance, advertising (new product introduction), and healthcare strategy. The item is just one of the most imperative new products of Amgen: denosumab.
On the outside, the case is pretty easy: students are required to do some straightforward mathematical calculations. However, the challenges of forecasting fast become clear: every outlook depends on some assumptions that are crucial, as well as the reply can vary radically.
PUBLICATION DATE: July 01, 2011 PRODUCT #: KEL531-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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