Describes the case of a five-year program (2006-2011) the rationalization of distribution and consolidation at Ford. Financial crisis in the second half of 2008 forced GM and Chrysler into bankruptcy. After the completion of the distribution of major repairs in 2011, its executives wondered how transformed distribution channel correspond to the needs of its new product strategy developed in response to the financial crisis. "Hide
by V. Kasturi Rangan, Catherine Lee, Marie Bell Source: Harvard Business School 25 pages. Publication Date: May 12, 2011. Prod. #: 511132-PDF-ENG