Ford Motor Co. develops and commercializes a green technology that restore a conventional and scarce resource with an plentiful bio material.
The pilot project turn into extremely successful, and, within the organization, the notion of expanding the use of bio-material gains impetus that is considerable, but execution and customer endorsement prove to be a challenge. Two associate from engineering department and the company's research work cooperatively to overcome these barriers and move the company in the direction of a vision of sustainability that occupy much more than just fuel economy and price decrease.
Chris Laszlo authors Garima Sharma, and Indrajeet Ghatge are affiliated with Case Western Reserve University.
PUBLICATION DATE: November 05, 2013 PRODUCT #: W13467-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Tong Yang Cement (A): Logistics and Incentives
The Effects of Debt Equity Policy on Shareholder Return Requirements and Beta
Compagnie du Froid S.A.
Inland Steel Industries (D)
Micom Caribe (C)
Flipkart.com
Proximity Designs
The Practice of Global Product Development (With Updates by Steven D. Eppinger)
AXA Way: The Pursuit of Excellence Through Quality of Service
The INSEEC Group
