Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States Award winner Prize Winner Case Solution
Abstract:
The Ford Fiesta Movement was a social networks project run by Ford in the United States throughout 2009 to produce buzz for the upcoming release of the 2011 Fiesta sub-compact car. This case analyzes the project's efficiency and asks exactly what online marketers must do afterwards to transform interested customers into purchasers.
Pedagogical Goals:
This case might be utilized as an intro to social networks and viral marketing as tools for releasing brand-new items. Particularly, to (1) talk about suitability of various requirements for examining project efficiency, and (2) consider exactly what online marketers must do after a project to utilize the brand name interest produced and transform sales.
This is just an excerpt. This case is about Marketing
published: 25 Jan 2010
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