This case B is about a young Danish VC-backed technology company in the supply chain applications sector striving to defeat a large number of challenges related to this type of businesses can't be taught as a stand-alone case, but is a direct continuance of the FocusCase "Forbind Systems (A): Hired to Hell ´Crisis Management from Day 1´ [EFC-10-E]". This second part demonstrate the determinations of the CEO and describes which effects this had and took with regard to strategy, business model, funding, internationalization and also the overall survival strategy of the company.
PUBLICATION DATE: January 12, 2011 PRODUCT #: IES478-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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