IMD-3-1489 © 2005
Robertson, David; Everatt, Donna
This video case reveals SSP's experience in contracting out the design of an resourceful brand-new visitor's meal to a regional development company; BrainStore. In the video; the whole development procedure is revealed; and BrainStore does some elements extremely well (concept generation) and some not as well (evaluating client requirements; manufacturing concepts; and prototyping).
The video can be utilized to lead the class through a thorough conversation of how a development procedure need to work; why this procedure experiences troubles; and exactly what "development" truly implies.
Subjects: Innovation; Design; Product development; Creativity Settings: Switzerland; Food service; Catering; Airline; £12 billion annual revenues; 430;000 employees; Spring 2005
