Fonterra: Taking on the Dairy World Case Solution
This case is about New Zealand's largest company and the world's biggest exporter of dairy products. Fonterra, a joint owned company. To keep its direction, Fonterra had to react by developing countries to consolidation of its customers, increased competition, new consumer flavors, and growing subsidies on milk.
This futuristic instance identifies tendencies the cooperative has to take into account for its future success. It can be analyzed as a model for other cooperatives in other commodity systems.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: December 02, 2002
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