Fonterra was co-owned dairy company - the largest company in New Zealand and the world's largest exporter of dairy products. To maintain its leadership, Fonterra had to respond to increased competition, new consumer tastes, the consolidation of its customers, and increase subsidies for milk in developing countries. This futuristic case defines the trends that the cooperative should be considered for its future success. This can be considered as a model for other cooperatives in other systems products. "Hide
by Ray A. Goldberg, Jose Miguel Porraz Source: HBS 22 pages. Publication Date: December 2, 2002. Prod. #: 903413-PDF-ENG
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