This case continues the storyline of Focus Media commenced with developments in 2008, in E 330A. During this year, the business's stock fell, and it ended the year by selling its core business to SINA, a firm that it had contemplated buying at the end of 2007. Vital events leading to this collapse are described.
PUBLICATION DATE: March 09, 2009 PRODUCT #: E330B-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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