AeroMechanical Services, Ltd. has a first-class aircraft-monitoring merchandise, FLYHT, which is significantly more complex than the typical flight data recorder used by airlines. It can be easily installed and provides a wide variety of real-time advice that could be vital for airlines looking to reduce costs and enhance security.
Yet it continues to fight to get its alternative adopted by major airlines. The vice president of business development for AeroMechanical is searching for a way to "cross the chasm" to expand revenues from the early-adopter market to the major carriers.
PUBLICATION DATE: July 25, 2012 PRODUCT #: W12075-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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