History Flybaboo, niche airlines running in a crowded market, provides students the opportunity to explore topics such as the market, competitive strategies, product differentiation and positioning, branding and entrepreneurship. Flybaboo is a fascinating example of a new entrant in a mature industry is undergoing radical change, where the usual challenges of business compounded complex regulatory environment and potential competitive threats from both established (but declining) and rival existing startups. Company founder deftly blends pretty well-established business practices in the new client "value proposition" high-minded appeal to the customer service niche. In other words, it supports the concept that the novel value proposition can be created without "unique" components, mainly perceived value of a unique combination of non-novel components. Case is the perfect place to discuss issues such as: 1) an analysis of the industry in a rapidly changing environment, 2) understanding of the elements of customer value proposition, and 3) establishing and maintaining a competitive advantage, "Hide
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