This event has been awarded first place in 2011 reported cases of competition. Experienced entrepreneur retail Internet finds from national floral service to compete with the major players in the U.S.. Decisions include whether to start production in one city and start to deliver there? What strategy it should use to determine premiums or discounts strategy? Ideal for MBA students in the decision and analysis modules or courses, this case offers extra table student helpful when considering the various strategies and the calculation of net present value of the opportunity. AB case spreadsheets are also available. "Hide
by Samuel E injuries Anton Ovchinnikov Source: Darden School of Business 6 pages. Publication Date: 01 Oct 2010. Prod. #: UV6293-PDF-ENG
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