The Indian on-line retail ("e-tail") marketplace had established a flurry of activity. Success stories including Makemytrip.com and Naukri.com in the journey and job search domains, respectively, were sufficient catalysts for this new breed of startups. Of these startups, Flipkart stood out as one of the most successful (and audacious) - largely due to the funding the firm managed to secure over a quite short amount of time as compared to its competitors.
The company was celebrated on increase versus profitability for its fearless stand but concurrently had been criticized and was a source of skepticism. The most recent term of venture capital funding had priced Flipkart at around $1.6 billion, almost eight times sales. In approximately less than two years, the business had attracted almost $550 million in venture capital funds and almost 30-fold had grown. Was Flipkart growing too big too soon? S. Veena Iyer is connected with Management Development Institute-Gurgaon.
PUBLICATION DATE: September 24, 2014 PRODUCT #: W14467-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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