Flip Factory Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Flip Factory Case Study Solution

Abstract

The case illustrates the business development strategy of the entrepreneurial business headed by Travis.The company Flip-Factory is a gymnastic activitiesoffering company, including recreational activities, Trampoline, Bungeejumping as the attractive activities to cater the kids, young’sand the Health seeking groups. Over the period of time, Travis has made the company grow tremendously, incorporating high demand and sales in the business. Also, in doing so, Travis incorporated the additional activities in the Flip factory to attract the major target markets.Though the entrepreneurialactivities havegreatly benefited the business, however, it has disturbed the work life balance of Travis, along with the ability to manage the operation burst to meet themarket demand. In such situation, Travis has to decide between expanding the businessor tapping themarket growth to sustain the existing business through market development strategy.Both the options have certain Pros and Cons, which Travis has to consider while taking the decision.

Keywords: Entrepreneurial activities, Work life balance, Opportunities, Growth strategy, Market development.

Introduction

Flip factory is a fitness centerestablished by Darlene Travis, a gymnasticcenter thatofferedrecreational and fun activities to children, Youth Teens Preschool programs and others.Travis initiated the business for havingthe interestand enthusiasm to establish a fitness center for the children and to reform the market with new services and games.Doing so, Travisdeveloped a strong market position incorporating the highly qualified coaches, equipment’sand insurance policies to safeguard the customers. This gave Flip Factory a sudden robust in sales and increased the visits to 1500 every day.Since Travishas been interested in the idea, he developed a strongmarket positioningstrategy and continuallydeveloped to tap and target, moremarkets.In doing so, heincorporated dance, Bungee jumping and others similar activities.Since the business idea has been attractive to the market, thecompany immediatelyattracted growth.This disturbed the work life balance of Travis and also demanded more focus and determination to run the business.In addition to this, due to increasing market attractiveness, the cooperationalso entered in to the market along with market opportunities.

In such market growth and attractiveness, Travis faced deadlock between developing the right market strategy that offers the operational efficiency along with the abilityto handle the growth. Indoing so, Flip Factory has been presented with two options,(1) It can sustain the operation of the current business and make them efficient so to gain the comparative advantage, (2) it can adopt the growth strategy and increase the span of operation to enter into different marketsand capitalize the market opportunity.

Problem Statement

Travis has developed the business to develop a strong market presence of the gymnastic fitness Centre. However such vision has posited problem for the Flip factory to manage and grow the business in the right direction.

“Flip factory is facingthe tremendous growth in the market, which has made Travis to consider the option of increasing the market to capitalize growth or, to increase the functional expertise and efficiency to sustain the business in thelong run”

Analysis

SWOT Analysis

Strengths

The company has a unique service offering, allowing it to develop competitiveedge in the market on the basis of uniqueness and distinct value proposition in the market.
The brand image and brand value of the flip factory is increasing due to changing customer behavior.
Flip Factory has strong human resource skills that allows it to attract the maximum customers due to increasedknowledge and extended services.
The company can offer extendedrange services in the market due to the availability of killed humanresources.
The company has well-develop product positioning in the mind of the target market and hence develops a competitiveadvantage based on high market awareness and word of mouth.

Weakness

The company has limited resources in terms of human resource and financial resources.
The company is focused on too many types of activities under one name, creating an ambiguous image im the market.
The company has ambiguousvision to drive the future opportunity of capitalizing the market growth.
The company has confined ownership to one personwhich burdens the Travis with different matters, making him exhausted to take the rightdecision.
The team of Flip factory is limited to 3 market only.This restricts the market opportunity capitalization alongwith the risk of limited market share.

Flip Factory Harvard Case Solution & Analysis

Opportunities

The company can tap themarket opportunity of increasing customer demand for the recreationalactivities. Indoing so it can develop the defined centers for teens, and children alongwith senior citizensand above 30 age group to expand the market share and develop a sustainable market approach.
The company can improve the existing organizational operationsand functions, offering an extended range of services to improve the brand value and develop strong market value.
The company cab increase the existing team that will allow Flip Factory to reach to different market with similarbusiness plan and market approach.

Since the markethas been exposed to growth, the company has the opportunity to expandintodifferent markets or develop the productdevelopment strategy which on onehand will increase the market penetration while onother hand will enhance the revenues in terms of increasedsales.....................

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