Flextronics, the largest contract manufacturing company in the world, made a strategic decision to expand its business to include original design manufacturing (ODM) services. As a provider of ODM, Flextronics designed and built products, original equipment manufacturers (OEM) are bought and sold under their brand names. Buy from ODM allowed manufacturers to bring new products to market faster and more efficiently. ODM-producers can sell the same basic product for many OEM-manufacturers, providing significant design and production efficiency. Flextronics "The first products were ODM mobile phones. Company had significant hardware features that have grown from the experience of contract manufacturing. In 2004, Flextronics considered adding software development experience, and considered a number of approaches to achieve this goal. Upon learning of the outstanding reputation of Indian software companies , CEO and President of its design and operation OEM services visited India. Describes contract manufacturing and landscape design in 2004, with a focus on software. "Hide
by Chuck Holloway, David W. Hoyt Source: Stanford Graduate Business School 25 pages. Publication Date: January 10, 2005. Prod. #: OIT45-PDF-ENG
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