Flex Technology Harvard Case Solution & Analysis

After years of development, William Krause understood that 2014 was the year to "go big or go home." His Adaptable Herbert Twist, a medical device intended to support the healing of fractured collarbones (clavicles), was ready for launch, and he had amassed the needed cash? $1 million by his estimation? Required to glimpse his via the startup period.

Eventhough signs in favor of the invasive apparatus was still not conclusive, other crucial players were now entering the space with remarkably similar technologies.

PUBLICATION DATE: February 18, 2014 PRODUCT #: UV6867-HCB-ENG

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