Companies all over the world are setting their sights on Africa as a fresh frontier for business. Nevertheless, just like other emerging markets, African ones are tricky to navigate for inexperience. This informative article introduces the five pillars that firms should think about in the African context.
First the principal macroeconomic tendencies are highlighted by the authors; then they present a road map for businesses intending to enter markets that are African. The authors draw on local insights and personal experiences distilled from collaborations and interviews with dozens of foreign entrepreneurs and executives who are living the truths of conducting business on the continent.
PUBLICATION DATE: March 20, 2015 PRODUCT #: IIR133-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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