Fishbay.in – Fishing on the Net Harvard Case Solution & Analysis

Fishbay.in is an online shopping site where Indian consumers can buy fish that is delivered to their dwelling. Although the founder originally targeted families and individual consumers, he soon found that restaurants were also interested in buying fish online.

Unlike individuals, eateries usually purchased bigger quantities and were more concerned with quality than price. The founder wonders whether he should stick to his first plan of targeting individual consumers or shift his focus to the restaurant business.

This is just an excerpt. This case is about SALES & MARKETING

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