In the industry of EMS, so far, Fisdap has gained a competitive and a prominent position in the market by providing the most appropriate software solutions to its prestigious clients, not only in software, but the company has proved herself in the provision of content to students and educators in the industry of EMS. Recently by providing a number of solutions in internship programs to the clients and students, the company is now introducing a number of other educational programs for its customer for other health care occupations. Johnson, one of the clients of Fisdap, recently requested the company to develop the solution for their nursing program too, because the current solution regarding the internship program has generated multiple opportunities for Johnson.
As there is a huge market segment in nursing education which can generate multiple opportunities for the growth of Fisdap which would require the company to keep maintain its service quality in this huge segment because it could be a risk for the company to maintain the same quality of services while providing the services to this new and wider market segment. Johnson also wants the company to enter in this segment by carrying their existing culture and strategies that so far caused a significant growth for Fisdap.
Nursing education, being a growing segment, Johnson expects that this new tool would develop rapidly, but being a large segment Nursing education would have a number of competitors which would create a threat for the company and would demand the company to pursue such strategies that could maintain the company’s goodwill.