In the month of January 2013, Mike Johnson, who was the CEO of Headwaters Software was considering the chance to diversify into a new but related marketplace. Since its beginning, Fisdap had played a vital role in facilitating new approaches to track and handle clinical internships of EMS pupils. Now, it appeared that educational programs for other health care professions were likely to embrace procedures similar to those. Johnson had lately returned from a visit to a community college using Fisdap's EMS software, which had requested Fisdap to consider developing alternatives for their nursing program also.
Nursing education proved to be a big market, offering considerable growth potential for Fisdap. Nevertheless, entering the marketplace meant that the firm would move away from its existing strategy and direction, and included numerous threats. Johnson was concerned about whether the firm could manage growth while keeping its company culture and conservative approach to funding. Additionally, the size of the nursing instruction market might entice larger competitors than Fisdap had faced to date. Johnson believed the nursing instruction software tools market might develop rapidly if he was going to enter, he'd better do it now.
PUBLICATION DATE: February 09, 2015 PRODUCT #: NA0317-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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