Managers and entrepreneurs often adhere to the motto to be the first on the market. But we have found that many pioneers fail, while most of the current leaders are not pioneers. The use of the historical method, the authors try to determine why the failure pioneers and early leaders of success. They found that market leaders embody five factors critical to success. Vision, perseverance, dedication, innovation and use of assets "Hide
by Gerard J. Tellis, Pn Golder Source: MIT Sloan Management Review 13 pages. Publication Date: December 1, 1996. Prod. #: SMR019-PDF-ENG
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