The leaders of the First National Bank of South Africa is considering launching a potentially interesting, but quite unusual, new product savings. Instead of paying interest, this product gives investors the opportunity to win big cash prizes every month. Michael Jordan, general manager of consumer bank solutions, have to decide whether to approve the product, weigh the potential benefits of the large upfront investment, the uncertainty of demand in the market, and the complications that a product could face legal problems. "Hide
by Sean Cole, Peter Tufano, Daniel Schneider, Daryl Collins Source: HBS Premier Case Collection 20 pages. Publication Date: October 19, 2007. Prod. #: 208072-PDF-ENG
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