This is the third year, MIT Sloan Management Review has teamed up with the Boston Consulting Group, on their stability and innovation Global Review Executive, to which more than 4,700 executives, managers and thought leaders from around the world responded. Results of the survey conducted this year, in June and July of 2011 points to a growing interest in the stability of the business. More respondents this year than in the past, believe that the stability of the strategy needed to be competitive. Respondents stated that their organizations make more money and attention to sustainability and expect continued commitment in the coming year. The authors believe that these results show that the stability becomes an element on the agenda of top management. However, in the short term, sustainability is often overshadowed by other pressing business issues: a majority of respondents do not consider sustainability topics related to one of the top three business challenges the company faces in the next two years. Charts in this preview article is a response to only seven of the 27 survey questions. The full report will be published this winter. "Hide
by Nina Kruschwitz, Ingrid Velken Source: MIT Sloan Management Review 3 pages. Publication Date: 01 Oct 2011. Prod. #: SMR405-PDF-ENG
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