Places the business challenges facing First Chicago Corporation in 1986 the banking sector was unregulated, many corporations around the banks in their search for capital, and increased foreign competition. Their traditional markets - corporate clients - has eroded. The strategy they choose is to strengthen the corporate banking, investment banking adding to its portfolio of products, and distinguishing himself as a "relationship" bank. They also want to move into the middle and retail markets in order to build a "super regional" bank. "Hide
by Raymond A. Friedman, Nancy Kamprath Source: Harvard Business School 20 pages. Publication Date: November 27, 1990. Prod. #: +491056- PDF-ENG
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