FIRA: Confronting the Mexican Agricultural Crisis, Spanish Version Harvard Case Solution & Analysis

FIRA: Confronting the Mexican Agricultural Crisis, Spanish Version Case Solution

Mexico's agriculture sector faced crisis brought on largely by a surge in low-cost U.S. imports which resultedfrom NAFTA and inaccessible and/or high-priced conditions of credit for Mexican agricultural companies, in Autumn of the year 2003. It becamehard for Mexican companies to compete, and many were leaving farming for the city. Manager of FIRA, Francisco Mere, a second-grade development bank, was in the procedure for executing and developing a fresh strategy that would economically and effectively reinvigorate the agricultural system that is Mexican.

This is just an excerpt. This case is about  STRATEGY & EXECUTION

PUBLICATION DATE: December 12, 2003

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