Finland & Nokia Case Study Analysis
Threat of Substitute:
The threat of substitute in telecommunication industry is considered to be low because no apparentsubstitute exists in the market. However, various competitors or brands who offers variety of products with overloaded features in the market could be considered as the substitutes. Additionally, the indirect competitor is Landline phones, which doesn’t provide the mobility to the customers and considered to be old fashion.
Suggested Alternatives
After analyzing the problem, the suggested alternatives are discussed below:
Alternative 1: Skilled Labors and Increase Employment Rate
One of the suggested alternative is that the company and the country increases the employment rate and skilled labor. Finland’s education is based on quality and internationalization. However, the company is facing the challenges of lack of skilled and qualified labor, and threats of unemployment. Therefore, the country should open new universities in order to raise the level of education, and to provide more opportunitiesto the people for pursuing their education. This could prove to be beneficial in such a way that when the country generates skilled and qualified students, Nokia would hire the eligibleemployees for the company, resulting in increase in employment rate. Additionally, the country can also provide incentives internship to the students and training to the employees.
Alternative 2: Shrink Public Expenditure
Another suggestive alternative to the country and the company is to shrink the public expenditure while improving the service delivery. The main focus should be on non-critical sectors, such as redirect investment on more worthy areas like R&D, public health care, and infrastructure. A huge investment in R&D can help to overcome the crisis and increase the country’s GDP. Effective research and development department surveys the changing trends of the consumer’s preferences. The Government should monitor the mergers and acquisition in the private sector to reinforce the overall R&D’s efforts.
Alternative 3: Accelerate Diversification
One of the suggestive alternative is that the government should develop a strategy to accelerate the diversification of the electronics and mobile sectors, to sustain its growth. The purpose is to create a multi-polar economy through growing investment in other sectors, such as financial department and health care services. However, the country is less focused towards the financial and health care services, and these sectors are less amenable to automation. Therefore, the country should enhance the technology and increase the market development for the purpose of creating value-added products and services. Moreover, diversity will help Nokia to gain a competitive advantage, because it removes the barriers and conflicts between the employees.
Alternative 4: Evolution of Standards
As rapid growth industry attracts many new handset competitors, it increases fierce competition in the mobile communications industry. Many competitors with a background in consumer electronics such as Samsung, Sony, and Motorola joined the competition in the mobile industry. New standards also developed mobile internet services to enhance mobility. Finland and Nokia still maintain their position as a world’s leading economy and company, but the challenges from other competitors threaten their positions. Nokia should constantly update its standards by adopting new technologies. However, Nokia licensed some of its parts and components to other handset manufacturers in order to encourage adoption of its standards globally. Moreover, a new trend is on the verge of growth regarding smartphones, for which the company can undertake R&D department to leverage new segment.
Recommendation
On the basis of above analysis, it is highly recommended to the country and the company to consider the second alternative,which is to shrink the public expenditure. They should develop a strategy to redirect investment to more worthy areas, such as R&D, public health care, and infrastructure. Effective research and development focuses on advancing the technology and telecommunications. With this strategy, the country and the company can gain a worldwide competitive advantage through private and public partnerships.
Moreover, the government should fund R&D in the telecommunication sector in order to increase the GDP of the country. The company is focused on R&Dfor increasing its revenue by 9%,which also benefits the country for increasing the GDP. Nokia’s R&D facilities are located close to the leading universities and research centers, to attract students from around the globe. Furthermore, R&D should redefine the business strategy, and emphasize the requirement of collaborating with the members of telecommunication cluster.
Moreover, the product and market development should be emphasizedon, to gain the competitive advantage. This strategy will also help the company to mitigate the unemployment threat, low-skilled labor and enhance its research and development structure. This strategy plays a significant role in developing the future landscape for Finland, and provides new opportunities to exploit the leveraging of new technology. Investing in the home country creates new opportunities for the company. Moreover, targeting new emerging markets helps to mitigate the challenges and issues, and increases the revenue and profits.
By leveraging the research and development; the company can play an important role in developing the future landscape of Finland. Furthermore, the company can provide more opportunities to the local citizens in order to maintain its key position in economic and technological development. Apart from this, the company can leverage the technological skills and knowledge that reside in Finland, to cope up with the issues that could rise with rapid innovation................................
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