The Fidello Cigar Cutter case highlights the debut of a new-to-the-world product to a niche market with an elite target customer group. Chris Jones, managing partner of The Fidello Company and the inventor of the Fidello cigar cutter, spent nine years perfecting his product.
After successfully test marketing a small number of hand- Jones, assembled models and his partners to start the first new cigar cutter in more than thirty years to an uninformed people. Prepared had funded the production of 5,000 units and were
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: June 01, 2015 PRODUCT #: NA0357-PDF-ENG
