Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund Harvard Case Solution & Analysis

This case is the use of a joint analysis of the financial set-up services. Best used in a course on marketing research. Judgment centers on the need for the fund manager to get more profit from the mutual fund. To do this, it must define a new pricing structure for the fund. Case presents students with real-world results of the joint analysis and requires them to work through the pricing and profit implications of this analysis.
This Darden study. "Hide
by Ronald T Wilcox Source: Darden School of Business 5 pages. Publication Date: May 20, 2003. Prod. #: UV0323-PDF-ENG

Related Case Solutions & Analyses:

Ontela PicDeck (A): Customer Segmentation Targeting and Positioning Blogging at BzzAgent Scott Cook and Intuit Northern Telecom (B) Motorola Inc.: Bandit Pager Project Verbeek Packaging Worldwide (D): The TotPet France Account Volkswagen in India Pharma Talent: Paying Sales Force Bonuses Within a Fixed Budget F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008 (Video), DVD The Obama Campaign Strategy