This case scenario provides a platform that combines crowdsourcing, open innovation and creative commons in order to come up with a "futuristic concept car" called Fiat Mio.
Over 15 months, the Fiat Mio team managed interactions with 17,000 participants, from 160 different nationalities, and collection and processing of over 11,000 notions. Hundreds of people showed up to claim the image as their own when Fiat Mio was started in December 2010 at the Sao Paulo Auto Show.
PUBLICATION DATE: February 20, 2015 PRODUCT #: HEC095-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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