Describes the 1986 Fiat Euro-placement of 2.1 billion shares. The proposal has been very difficult, especially for the lead manager, Deutsche Bank, and raises questions about the future of the Euro-market securities. Students are given the opportunity to analyze what went wrong. Numerous features on the trade open to criticism. However, it also appears that the adverse effects of such a large alarm sell shares played a decisive role in the failure of the proposal. "Hide
on W. Carl Kester, Richard P. Miller Source: Harvard Business School 13 pages. Publication Date: October 14, 1987. Prod. #: 288003-PDF-ENG
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