Ferns N Petals, a branded flower boutique, met with a rapid growth in the market of India, in the period when organized modern retailing, including online retailing, grew rapidly. In response to the rising disposable income, strengthening economy, the lifestyle changed and fuelled the aspirations. The Ferns N Petals chain started to expand rapidly as the number of franchises grew.
The company successfully attracted various franchisees in this unorganized and localized market, as many of them sought benefit to be a part of this nationwide branded chain stores.
However, the company had a unique franchising business model, but it encountered various challenges, such as focusing on the growth of franchisees with strengthening its retail footprint and replicating its model in the wedding segment, which is of high-priced, required expertise and with intense competition.
The writer, V.V. Gopal, has affiliation with University, Bangalor. Balakrishnan Kondath has the affiliation with IBS Business School while Suresh Kerani has affiliation with Vignana Jyothi Institute of Management.
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