As the market grew, disposable incomes climbed, driving lifestyle and demographic changes and fuelling aspirations. The Ferns N Petals chain tapped franchisees vigorously.
In a market that was mostly unorganized and localized, the company successfully convinced prospective franchisees to become part of the chain of nationwide branded stores. However, Ferns N Petals' business model confronted numerous challenges - including sustaining and creating volume increase for franchisees while continuing to widen and deepen its retail footprint and replicating its model in the high priced, highly skill-oriented and competitive wedding section. V.V. Gopal is affiliated with University, Bangalor. Balakrishnan Kondath is affiliated with IBS Business School.
PUBLICATION DATE: January 28, 2015 PRODUCT #: W14652-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
FAW Group Corporation: Launching the First Chinese-Made Car in Hong Kong
Guru.com
PacificLink iMedia: Designing an Internet Business
Eliminate the Middleman
Clean Edge Razor Splitting Hairs in Product Positioning
Global Market Opportunity
Thought Leader Interview: Paul Osterman
Mitchell Energy and the Shale Revolution
Religion in the Workplace: A Managerial Outline for Navigating the Law at the Intersection of Business and Religion
TransCanada’s Keystone XL Pipeline: Unfinished Business
