Ferknot Case Solution
Introduction
The company was formed in 2010 as a premium brand giving value to the men's dress shirts by craftsmanship. The company made foundation of its business by producing famous fabrics from factories, which manufactured the shirts by hand. Moreover,Ferknot produced finished items that were considered as an example of being great made, interesting and fantastic.
The company started its business online through its website and e-marketing. The products were offered by company’s website. It started with shirts with two colors of labels while specifications received from customers were used to design the final product.
Background of Ferknot
Jorge Calderon, Ryan Bruehlmann and Rick Taylor started the business after completing their undergraduate from The University of Western Ontario in London, Ontario. They later joined in forces to start a new venture that which provided premium clothing line, which is known as“Ferknot”. Before starting their business, they looked for the producers for their products from all over the Europe and Southeast Asia and assessed over 40 tailors before selecting suppliers for their company.
Expansion Plans
Jorge, who was also the president of Ferknot, planned to start the organization's own chain of physical store. As a premium brand, which was successful in providing remarkable formal shirts, Ferknot started dealing from an online site owned by the company and later it hired a group of sales personnel who were able to deal with customers and also provided direct marketing. To expand the company, Calderon planned a retail model that allowed Ferknot to start its own chain of store. It was realized that a retail store would help Ferknot in ensuring customers’trust it and also allowed the brand to be profitable........................
This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.
Related Case Solutions & Analyses:
The KIPP Schools: Deciding How to Go to Scale
Unocal Corporation: Chinas Unwelcome Bid
Stanley ONeal at Merrill Lynch (A)
MGM Mirages Bid for Mandalay Resort Group (C): Communicating During the Merger Process
Competition and Collaboration in the PC Industry: The Evolution of a Value Chain (A)
KenCall – Can Nik Nesbitt’s Venture Succeed in Kenya?
THE FATE OF VASA
Vodafone in Egypt: National crises and their implications for multinational corporations (A)
Allergan Strategic Management of Technology
Biostatistics Assignment
